The Other Fish definitely is the best alternative sushi in the valley

The Other Fish sushi restaurant on Broad Street in Bethlehem really does stand out against the other sushi restaurants in the Lehigh Valley. Between Tokyo Do, Kome and 24 East- The Other Fish embraces a comfort and welcoming feel that others do not.

Decorated eclectically and embracing the indie side of decor, The Other Fish has a sense of comfort that I felt after immediately walking through the door. Restaurant owner, Matt Reichard says that is the goal of the establishment.
"We want to have a welcoming, friendly restaurant."

With one larger table in the front of the restaurant, bar seating and a few two-tops along the wall, The Other Fish is small, quaint and fills up quickly. Because of the enormous popularity, The Other Fish can't take reservations- first come, first serve. 

Being the only sushi restaurant in Bethlehem that has free delivery, The Other Fish is ideal and does a lot of business delivering all over the valley- especially college campuses.

When eating at The Other Fish for lunch, I ordered miso soup and a shrimp tempura roll- a modest choice considering all of the different options on the extensive menu. The interesting rolls, and very different compared to other sushi restaurants, are named out of originality.
"A lot of our rolls are pretty different then anywhere else. Almost every roll on the menu is named after our customers or friends," said Matt.

Jay, the sushi chef, has been said to be the only master sushi chef in the valley.

When comparing his restaurant to competition in the Lehigh Valley, Matt says he is not afraid of what they're doing. The Other Fish is focused on the customer and creating a friendly feel.

"I know almost 80% of our customers by name, they make it unique more than anything else. We're not traditional by any means," said Matt.

I would fully have to agree with the 28-year-old owner. Although it's been there for seven years, I hadn't been to the restaurant since it opened in 2005. Walking in, I started chatting with Matt and employee, Janelle, as if we were old friends.

Although the sushi was amazing, the overall atmosphere and the friendliness and realness of the staff made me fall in love with The Other Fish. Oh, and of course the fact that it's BYOB!

The Other Fish is closed Sunday and Monday but is opened the other days of the  week for lunch and dinner.

Check out Yelp's review and dineindie's blog about The Other fish
AND check out their facebook! LIKE IT